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PROVIDED ADVISEMENT

Direção has as work’s basic culture to preform full aide to its clients in regards to the matters pertinent to the Intellectual Property area, meanwhile, it is important to headline the importance on performing that “advisement” as well as, conceptualize it within the company’s work systematics.

Many imagine that the “Trademarks & Patents” area, is specifically regarding the execution of procedures with the INPI - National Institute of Industrial Property, among other Municipal entities that are responsible for registries, however, the truth is that the activity is not resumed to the execution of procedures, but, fundamentally a profound analysis of which procedure should be adopted to the case, you should also analyze how the procedure must be executed, glance the successes and the eventual obstacles or misfortunes due to this type of procedure.

In sum, our purpose of advisement is to effectively check the effective strategy that our customer should adopt so that he can enjoy full protection of the intangible assets on which it is intended to assure, so that such protections can serve as base to plead in judgment to future rights in relation to third parties, because there is no use on registering the trademark, patent or other procedures to be found, if in the future, the rights coming from these registries have been frustrated or cannot be executed against third parties, that might come to improperly appropriate themselves of any of your intangible assets, without authorization.

Thus, it is of our understanding that our customers will possess an extra tool in the search of the protection of their intangible assets, as, they will not have available mere procedure’s executioners, but, they will have advisors, skilled and experienced professionals that will lead to the correct direction aiming to a more effective result.

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