INFORMATION ABOUT TRADEMARK REGISTRATION
Unlike than many people think, the Notary Public of
Registers, not protect or ensure exclusivity of commercial
names only formalize legally the company constitutions.
So for trademark protect and exclusivity isn’t enough if a
company is legally constituted and registered at the
government entities. Is required your registry at INPI,
entity bound of Ministry Industry and Trade responsible by
Registered Trademarks and Patents throughout national
territory.
Only after the register that’s the company has, indeed and
law, a patrimonial that grows each day and valorizes your
business. This patrimonial becomes part of your PERMANENT
ASSETS.
Due to this, was sanctioned the Brazilian Industrial
Property Law in 1996 (9.279) aiming to regulate Trademark
and Patents in all national territory, to the micro
companies until multinational (industrial, commercial or
services). So becomes absolutely necessary that any company
register its marks and patents aiming exclusivity.
This law in its 129 article, guarantor whom first take's
registry initiative, possesses its proprietorship entitled
to exclusive use throughout national territory.
Why register the mark as quick as possible?
Because the time and money that are daily invests for
maintain your company exist and known before its public
target. Without register, any people can, at any time, do
the trademark registration and then will become it owner.
So, through a notification may him prevent using for that
commercial name.
With trademark registration your company:
1. Has assurance the trademark as exclusive continue using
by your company and its products or services, preventing
that third acting in good or bad faith, will adopt identical
or similar name, causing them thus serious problems and
unfair competition;
2. May prevent third that attempting seize of its mark using
it into its activities;
3. Is ensured throughout investment of money and time you
disposes for its trademark. Nobody more may him draw his
patrimony.
Furthermore without trademark registration:
1. May at any time be prevented from still use its trademark
therefore if third do the registration, and certainly will
notify to switch the name;
2. Case are using its mark into products, may exceptionally
seized;
3. Whole time undertaken and money invested will be lost;
4. May lose all or part of customers and will be must
restart everything.
Think!
* We suggest register its mark as quick as possible and
ensures its exclusivity, protecting those who may use it
unduly creating serious problems. Contact us, we will be
very pleased in advising you.