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What is trademark?
Trademark is a symbol and/or word, a signal that identifies a product, a service or a company. It is through the trade name that the company becomes recognized and distinguished with customers, suppliers, financial institutions and the general public.

Trademark value
Consider all the investment, operating costs, administrative and commercial direct and indirect released to a company or product. If we do a survey of all expenses for this product or company, you will certainly be surprised at the amount of resources invested, and by consequence will be the minimum value of its brand.

What is domain registry?
Domain Registry is the protection of the address to access a home-page.

What is the importance of domain registry?
Today the Internet is being used by businesses around the world as a powerful tool to make money, to attract customers, provide any information and do any type of disclosure.
Domain registration in Brazil is a new theme. Internet exists here between 10 to 15 years, approximately. In Brazil is accounted for about 30.000 registers of domains so far, but the trend is this number increases. For instance, in the U.S. are registered every month about 35.000 domains.

Therefore, in a marketing view, to have a home-page is to disseminate and for all to obtain information about your products or services. Thus, it is absolutely important that it be provided the registration of domain, like www. "yourtrademark.".com.

Another important factor is that to have your address on the Internet is necessary to register your domain quickly, because if someone register before you there’s no mechanisms to cancel the registration of that domain, so all they want to access your site will access the competitor site, which is using www. "yourtrademark." com.br, then taking advantage of all its credibility.